I’m working on a project with my interns that helps them build their writing skills. Here’s the fourth one, by Natalia: a recap on the new Spare Snacks rebrand.

Spare Snacks, formerly Spare Fruit, is the type of company you should want to support just on principle.  The whole concept behind the snack is that it uses fruit that is deemed “the wrong shape, size, or color” and dehydrates them and then turns them into chips. The aim of the company to raise awareness of food waste in general, but specially in the UK.

I’m working on a project with my interns that helps them build their writing skills. Here’s the third one, by Natalia: a recap on the new ZARA rebrand.

ZARA: where fast fashion meets marked up prices. Personally, I never fully got the hype of ZARA, and that’s okay. I like that they bring European style to the world, and I dislike the quality and price of the clothes. As a brand, I’ve never really given them much thought.

I’m working on a project with my interns that helps them build their writing skills. Here’s the second one, by Natalia: a recap on the new Museum of Iceland rebrand.

The National Museum of Iceland, located in the capital city of Reykjavík, is devoted to highlighting the country’s culture and history. Before it got its own building in 1950, the museum was housed in different attics across the city. Since its establishment, the museum was renovated in the 1990s, and now features permanent collection on Iceland’s history, and iconic contemporary works. Now, thanks to a new identity designed by Jonsson & Lemacks and Siggi Odds, the National Museum of Iceland has a new look.

I’m working on a project with my interns that helps them build their writing skills. Here’s the first one, by Natalia: a recap on the new Slack rebrand.

As someone that doesn’t use Slack but is a designer, the rebrand of the collaboration platform was interesting to watch unfolded through social media. Seeing as I’ve yet to use Slack but know of its notoriety, the company’s decision of a new look came as a surprise. Slack’s original logo, a multicolored hashtag tilted on an angle, already had recognition. Why bother fixing something that isn’t broken?