30-Day Challenges

30-Day Challenges

Launched: Winter 2018

Client: Vox Media

Sector: Journalism

Scope of Work: Illustration

Writer: E.J. Dickson

“If you spend an unhealthy amount of time tapping through former co-workers’ and high school crushes’ Instagram stories, you’ve probably noticed that an awful lot of people are doing Whole30 this month. The Whole30 diet has been criticized for being too restrictive (as it turns out, a lot of foods that taste good have sugar in them!), and it has not yet been subject to peer-reviewed research. Nonetheless, it’s won over dieters on Instagram, who have posted 3.9 million #Whole30 photos of vibrantly hued cauliflower steaks and pesto chicken-stuffed sweet potatoes.”