Atlanta Beltline Arboretum, Summer 2020

Client: Trees Atlanta

Brand Design: Sarah Lawrence

From the BeltLine Website: “The Atlanta BeltLine Arboretum will evolve into a twenty-two mile long horticultural collection. This one-of-a-kind linear expanse provides neighborhood connectivity along the Atlanta BeltLine, while showcasing unique natural characteristics within each community. The Atlanta BeltLine Arboretum is a free and open-to-all green museum. Visit Trees Atlanta calendar of events for walking tour schedule.”

The Arboretum has existed as long as the BeltLine has – originally, the icon was the BeltLine logo at the top of a tree trunk, but I worked with Trees Atlanta to develop a mark that represents the joint partnership between the two organizations.