Atlanta Legacy Makers
Atlanta Legacy Makers
Completed: Spring 2020
Client: Purpose Possible, CAP/ADID
Sector: Nonprofit
Scope of Work: Illustration, Application Development, Brand Design
The idea for an artistic tribute to Mayors Allen and Jackson was born in 2018 when local developer Gene Kansas invited Gary M. Pomerantz, the author of Where Peachtree Meets Sweet Auburn, to speak at the Auburn Avenue library to celebrate the opening of Constellations, a shared work space in a historic building on Auburn Avenue.
During the talk, Pomerantz shared the significance of both Atlanta mayors on the history of our city. Inspired by the talk and the feedback from guests in attendance, journalist Maria Saporta (Saporta Report) wrote an opinion piece encouraging the city to commemorate the special relationship between the Mayors in the form of a sculpture at the intersection of Peachtree St. and Auburn Avenue.
I worked with the folks at Central Atlanta Progress and Purpose Possible to create the identity and touchpoints for this incredible project.
We launched this project at the very beginning of the COVID-19 pandemic. Originally planning to do quite a bit of in-person engagement, we very rapidly had to pivot (the word of 2020), to something virtual but just as interactive and fun. We developed and launched an entirely custom platform for virtual, gamified engagement that eventually led to the launch of Tallymade.