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08/10/20

Purpose Possible

Purpose Possible Brand Design, Summer 2020

Client: Purpose Possible

Brand Design: Sarah Lawrence

Laura Moody of Peach State Collective (est. 2016) and Susannah Darrow of SDC (est. 2017) combined forces in early 2020 to launch Purpose Possible, an “an Atlanta-based consulting firm that specializes in fundraising and creating meaningful connections between organizations and their community.”

I worked with Laura and Susannah to craft a new brand that felt fresh, exciting, and inviting. I had a particular amount of fun on their site, using tricks I’d been saving to add neat kinds of functionality and accessibility.

See the site ↗

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Purpose Possible
08/10/20

Say Good-Pie to Racism Project

Say Good-Pie to Racism Project, Spring 2020

Clients: Queen of Cream

Brand Design: Sarah Lawrence

“The goal of Say Good Pie to Racism is to use our collective resources and abilities to raise money and awareness for charitable organizations that both affect positive change in our communities and support the pursuit of equitable justice for all.

Each month we will partner with local farms, producers and member of our community to procure ingredients and supplies to produce a menu of scratch-made pies, the profits from which will all be donated to a local charity.

Inspired by Bakers Against Racism, we aim to grow our model, in time, to include more bakers and chefs and use the power of good pie to create a space for discussion, education and outreach.”

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Say Good-Pie to Racism Project
08/10/20

ATL Legacy Makers

Atlanta Legacy Makers, Summer 2020

Client: Central Atlanta Progress

Copy: Peach State Collective

Web Design, Branding: Sarah Lawrence

“The idea for an artistic tribute to Mayors Allen and Jackson was born in 2018 when local developer Gene Kansas invited Gary M. Pomerantz, the author of Where Peachtree Meets Sweet Auburn, to speak at the Auburn Avenue library to celebrate the opening of Constellations, a shared work space in a historic building on Auburn Avenue. During the talk, Pomerantz shared the significance of both Atlanta mayors on the history of our city.

Inspired by the talk and the feedback from guests in attendance, journalist Maria Saporta (Saporta Report) wrote an opinion piece encouraging the city to commemorate the special relationship between the Mayors in the form of a sculpture at the intersection of Peachtree St. and Auburn Avenue.”

I worked with the folks at Central Atlanta Progress and Purpose Possible to create the identity and touchpoints for this incredible project.

See the site ↗

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ATL Legacy Makers
07/10/20

Old Fourth Ward Economic Security Task Force

Old Fourth Ward Economic Security Task Force, Summer 2020

Client: Atlanta City Councilmember Amir Farokhi

Brand Design: Sarah Lawrence

“The Old Fourth Ward Economic Security Task Force seeks to challenge misconceptions of wealth and poverty and advance tangible solutions toward Guaranteed Income and the Earned Income Tax Credit (EITC) while examining the future of workers.

The Task Force is rooted in the Old Fourth Ward neighborhood of Atlanta, the birthplace of Dr. Martin Luther King, Jr. and home to Ebenezer Baptist Church, where he preached and called for guaranteed income. The Task Force seeks to reframe how Southern cities and states, which are steeped in economic inequality and a unique racial history, address economic insecurity.”

See the site ↗

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Old Fourth Ward Economic Security Task Force
07/10/20

Strange Shapes

Strange Shapes, Summer 2020

Client: Strange Shapes

Brand Design:Sarah Lawrence

Web Design: John Carroll

In the beginning, they were Deer Bear Wolf – a multidisciplinary arts organization that supported and empower Atlanta creatives from 2014 to 2019. As 2019 ended, DBW adapted to the times and became Strange Shapes, a collective of folks engaging in physical and performance art meant to engage with the space.

I worked with Strange Shapes to create this handlettered lockup for their new brand – we wanted to create something that looked as good online as it did in multiple colors, projected on a building, and so on.

See the site ↗

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Strange Shapes
10/09/20

The Midtown Muse

The Midtown Muse, Fall 2020

Client: Midtown Alliance

Brand Design: Sarah Lawrence

Bot Development: Sarah Lawrence

In the summer of 2020, most people were still locked in their homes and unable to see friends and family – I worked with Midtown Alliance to develop an SMS text bot that would do a variety of things: tell jokes, give words of encouragement, and help you figure out what local business to support (given that so many had weird hours).

We also developed a series of banners and sidewalk decals as part of our rollout, to tell people about the bot!

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The Midtown Muse
17/08/20

Citizen Farmers

Citizen Farmers, Summer 2020

Client: Daron “Farmer D” Joffe

Writer: Brilliant Marketing, Farmer D

Web Design, Illustration: Sarah Lawrence

Farmer D is a nationally recognized biodynamic farmer, designer, speaker, entrepreneur and educator. In 2014, he wrote an incredible book called Citizen Farmers that encouraged people to get back in the garden and start building community. Since then, he’s been traveling, farming, and speaking to people all over the place, building momentum for the Citizen Farmers movement – so what do you do when you need to get everyone in the same place? Easy, you build a website.

See the site ↗

Social Media Assets

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Citizen Farmers
13/03/20

Rail Art Studios

Rail Art Studios, Fall 2019

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Rail Art Studios
13/03/20

21st Annual Art Papers Art Auction

The 21st Annual Art Papers Art Auction, Winter 2020

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21st Annual Art Papers Art Auction
04/12/19

Downtown Decides!

Downtown Decides! Fall 2019

Client: Atlanta City Councilmember Amir Farokhi

Designer: Sarah Lawrence

Councilmember Amir Farokhi is intrducing a participatory budgeting process in his district, and he asked me to help him design the campaign – PB is the process by which citizens of a state, city, or district make their voice heard directly by proposing and voting on a number of projects they’d like to see happen where they live.

Check out the project here: downtownatldecides.com ↗

Press for this project:

Public input sought for transportation projects in downtown Atlanta ↗

Atlanta city councilman Amir Farokhi launches $1 million ‘Downtown Decides’ ↗

City leader asks constituents to find use for $1M in unspent Renew Atlanta/TSPLOST funds ↗

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Downtown Decides!
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