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11/11/20

Atlanta BeltLine Arboretum

Atlanta Beltline Arboretum, Summer 2020

Client: Trees Atlanta

Brand Design: Sarah Lawrence

From the BeltLine Website: “The Atlanta BeltLine Arboretum will evolve into a twenty-two mile long horticultural collection. This one-of-a-kind linear expanse provides neighborhood connectivity along the Atlanta BeltLine, while showcasing unique natural characteristics within each community. The Atlanta BeltLine Arboretum is a free and open-to-all green museum. Visit Trees Atlanta calendar of events for walking tour schedule.”

The Arboretum has existed as long as the BeltLine has – originally, the icon was the BeltLine logo at the top of a tree trunk, but I worked with Trees Atlanta to develop a mark that represents the joint partnership between the two organizations.

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Atlanta BeltLine Arboretum
10/11/20

2020 Trees Atlanta Tree Sale

Trees Atlanta's Tree Sale, Summer 2020

Client: Trees Atlanta

Illustration: Sarah Lawrence

I worked with Trees Atlanta on the look and feel of their annual native tree sale – online in 2020 due to the impacts of COVID-19.

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2020 Trees Atlanta Tree Sale
10/10/20

New Meanings Magazine

New Meanings Magazine, Summer 2020

Client: MARR

Graphic Design: Sarah Lawrence

I worked with MARR to totally redesign their biannual magazine to better reflect their rebrand. From their website: “New Meanings is a regular publication of MARR Addiction Treatment Centers that has been in circulation since 1981. In current issues of the New Meanings magazine, you will find articles on addiction and treatment, support resources for family members of people suffering from addiction, MARR alumni and staff updates, and news about MARR’s annual events.”

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New Meanings Magazine
08/10/20

Founding Stories

Founding Stories, Summer 2020

Client: Art Papers

Event Design: Sarah Lawrence

Atlanta has a long and colorful history of DIY spaces, reaching back to at least 1970s – it says a lot about a community that so wholly encourages creatives to take their own destiny in-hand and create a space for folks like them.

I worked with Art Papers to develop the branding for an event that celebrates and takes a closer look at these spaces, decade-by-decade. We created a look and feel that references band posters and risograph (an easy hat for me to wear, as a punk teen in a past life). I loved spending a few afternoons just listening to my old favorite music and drawing with Sharpie until it made me dizzy, and then figuring out to represent and reproduce the beautiful imperfections created by risograph printing methods.

Learn more about Art Papers here ↗

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Founding Stories
08/10/20

Celebration of Recovery Banquet

Celebration of Recovery Banquet, Summer 2020

Client: MARR

Event Design: Sarah Lawrence

Every year, MARR Addiction Treatment Centers (or MARR, for short) holds their annual Celebration of Recovery banquet to celebrate freedom from addiction, and raise funds for their programs – since the previous year, MARR underwent a transformative rebrand, and needed a fresh new look for this event to match. I developed a gentle string-light motif that we could use throughout the materials that would feel like a nice, calm evening to be present for.

Learn more about MARR ↗

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Celebration of Recovery Banquet
08/10/20

Atlanta Volunteer Lawyers Foundation

Atlanta Volunteer Lawyers Foundation Annual Report, Summer 2020

Client: The Atlanta Volunteer Lawyers Foundation

Writer: Ashleigh Starnes

Print Design: Sarah Lawrence

The Atlanta Volunteer Lawyers Foundation celebrated their 40th anniversary in 2019 – and when they reached out about working on their annual report, I knew I wanted it to be special. We talked about ways to add a nice flair without breaking the bank, and I pitched this concept:

• Five pages of the report would feature an infographic or illustration of some kind

• We’d have a pocket in the front of the book with each of these pieces as a standalone, mailable postcard

• Readers would either be able to add the postcard to the book itself (completing the puzzle), or mail the card to a friend

See the digital version of the report here ↗

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Atlanta Volunteer Lawyers Foundation
08/10/20

Queen of Cream

Queen of Cream, Summer 2020

Client: Queen of Cream

Packaging Design: Sarah Lawrence

Queen of Cream is known for their deliciously local and handmade ice cream – however, with the rise of the global pandemic, they had to temporarily close their stores and rely on curbside pint pickup. Before all of this happened, their pints were simple and white, with a little sticker identifying the ice cream. I worked with QoC to develop a spunky and fun packaging design that could easily stand out on a shelf or in the backseat of your car.

See their Instagram here ↗

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Queen of Cream
11/08/20

Interpretive BeltLine Signage

Atlanta BeltLine Interpretive Signage, Summer 2020

Client: Trees Atlanta

Illustration: Sarah Lawrence

Copy: Trees Atlanta staff

Talk about one of the biggest honors of being a designer in Atlanta! Trees Atlanta, who manages the Atlanta BeltLine Arboretum, hired me to create a set of signs for the Westside BeltLine trail. The signs we made together were installed along the trail and help teach passersby about all of the wonderful, magical things Trees Atlanta is working on as part of the arboretum. They were installed in fall 2020 and will be around for quite awhile.

I was so stoked about these signs being in the ground that I went to go find and take pictures with them:

The original companion signs on the Eastside trail:

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Interpretive BeltLine Signage
06/12/19

Commute Options Guide

Guidebook to Implementing an Employer-based Commute Options Program, Summer 2019

I worked with Urban Trans North America and the Massachusetts Department of Transportation on this 75+ page book to help HR departments encourage their employees to use alternate transportation.

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Commute Options Guide
04/12/19

Downtown Decides!

Downtown Decides! Fall 2019

Client: Atlanta City Councilmember Amir Farokhi

Designer: Sarah Lawrence

Councilmember Amir Farokhi is intrducing a participatory budgeting process in his district, and he asked me to help him design the campaign – PB is the process by which citizens of a state, city, or district make their voice heard directly by proposing and voting on a number of projects they’d like to see happen where they live.

Check out the project here: downtownatldecides.com ↗

Press for this project:

Public input sought for transportation projects in downtown Atlanta ↗

Atlanta city councilman Amir Farokhi launches $1 million ‘Downtown Decides’ ↗

City leader asks constituents to find use for $1M in unspent Renew Atlanta/TSPLOST funds ↗

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Downtown Decides!
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