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13/11/20

Gjertson Design

Gjertson Design Website, Fall 2020

Client: Gjertson Design

Web Design: Sarah Lawrence

Brand Design: Sue Youngblood

Copy and Illustration: David Gjertson

Gjertson Design is a “landscape architecture and urban planning firm that seeks to expand the boundaries of design in creating inspirational and extraordinary places.” I worked with David and his team to establish a fresh new website, complete with a search feature and matching email addresses.

Check out the website here >

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Gjertson Design
08/10/20

Polly on the Avenue

Polly on the Avenue, Summer 2020

Client: Polly the Potter

Photography: Jess Smith of Lady Flashback

Web Design, Illustration: Sarah Lawrence

Polly the Potter is an Atlanta legend – making and selling pottery out of her Inman Park studio for 20 years, her pieces are durable, dishwasher-resistant, and full of life.

In the rise of the COVID-19 pandemic, Atlanta art markets closed or rescheduled droves, restricting Polly’s income to limited private classes. She had a basic informational site that mostly listed upcoming markets (all canceled), and all of a sudden needed her online presence to do a whole lot more.

We worked together to build and launch an online shop that tried to capture the joy that Polly brings to her customers and friends in person. Jess Smith of Lady Flashback photographed hundreds of Polly’s pieces, got them lookin’ good, and I filled the site with illustrative touches that spark delight.

See the site ↗

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Polly on the Avenue
08/10/20

Purpose Possible

Purpose Possible Brand Design, Summer 2020

Client: Purpose Possible

Brand Design: Sarah Lawrence

Laura Moody of Peach State Collective (est. 2016) and Susannah Darrow of SDC (est. 2017) combined forces in early 2020 to launch Purpose Possible, an “an Atlanta-based consulting firm that specializes in fundraising and creating meaningful connections between organizations and their community.”

I worked with Laura and Susannah to craft a new brand that felt fresh, exciting, and inviting. I had a particular amount of fun on their site, using tricks I’d been saving to add neat kinds of functionality and accessibility.

See the site ↗

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Purpose Possible
08/10/20

The Signature Design

The Signature Design, Spring 2020

Client: Signature Design

Writer: Therese Huffman

Web Design: Sarah Lawrence

Before this, Signature Design had a “coming soon” website for probably more than a year – I worked with Therese to build a site that celebrated Signature’s extensive portfolio in a way that also was easy to navigate and bring in people who might be less familiar with the type of work they do.

These concepts might be tough to immediately recognize: Placemaking? Interpretive Design? Experiential Design? But we featured isolated explanations of these concepts and then tied them directly to projects that functioned as examples.

See the site ↗

We also made some incredibly fun Signature Design-branded holographic glasses that make everything you look at sparkle with light:

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The Signature Design
08/10/20

ATL Legacy Makers

Atlanta Legacy Makers, Summer 2020

Client: Central Atlanta Progress

Copy: Peach State Collective

Web Design, Branding: Sarah Lawrence

“The idea for an artistic tribute to Mayors Allen and Jackson was born in 2018 when local developer Gene Kansas invited Gary M. Pomerantz, the author of Where Peachtree Meets Sweet Auburn, to speak at the Auburn Avenue library to celebrate the opening of Constellations, a shared work space in a historic building on Auburn Avenue. During the talk, Pomerantz shared the significance of both Atlanta mayors on the history of our city.

Inspired by the talk and the feedback from guests in attendance, journalist Maria Saporta (Saporta Report) wrote an opinion piece encouraging the city to commemorate the special relationship between the Mayors in the form of a sculpture at the intersection of Peachtree St. and Auburn Avenue.”

I worked with the folks at Central Atlanta Progress and Purpose Possible to create the identity and touchpoints for this incredible project.

See the site ↗

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ATL Legacy Makers
17/08/20

Citizen Farmers

Citizen Farmers, Summer 2020

Client: Daron “Farmer D” Joffe

Writer: Brilliant Marketing, Farmer D

Web Design, Illustration: Sarah Lawrence

Farmer D is a nationally recognized biodynamic farmer, designer, speaker, entrepreneur and educator. In 2014, he wrote an incredible book called Citizen Farmers that encouraged people to get back in the garden and start building community. Since then, he’s been traveling, farming, and speaking to people all over the place, building momentum for the Citizen Farmers movement – so what do you do when you need to get everyone in the same place? Easy, you build a website.

See the site ↗

Social Media Assets

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Citizen Farmers
13/03/20

Rail Art Studios

Rail Art Studios, Fall 2019

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Rail Art Studios
12/07/19

The Buford Highway EatBot

The Buford Highway EatBot, Summer 2019

After working so much with We Love BuHi over the years, I got this idea I couldn’t shake – people were always asking me for recommendations, asking Marian for recommendations, and while I liked helping people decide where to eat, part of it felt slightly redundant. “What kind of food?” “Expensive or cheap?”

My business Facebook page had a chatbot built-in already, but it’s a little clunky to use and limited to only Facebook users. I decided to use this opportunity to develop an SMS-based bot that you can text and get real-time feedback. At launch, it had 13 different nationalities represented, and over 50 recommendations. There are over 300 places you could visit on Buford Highway, so this wasn’t an exhaustive list, but my goal was for it to be a good cross-section of what’s available.

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The Buford Highway EatBot
15/03/19

My Amazing Team

My Amazing Team, Winter 2018

Client: My Amazing Team

Designer: Sarah Lawrence

Illustrator: Ben Wallis

My Amazing Team reached out at the beginning of 2019 with the idea to think big – they needed to totally revamp their website and design a proprietary deck of cards that would help future clients better understand their needs. We wanted the design to feel edgy, and modern, and hired muralist Ben Wallis to do the art that would guide our vibe and color palette.

The goal of Ben’s art was to bring in all of the themes that My Amazing Team represents – pioneering, disruption, and innovation – and create a new piece that not only tied these ideas together but still allowed them to live separately. This ‘mural’ can be broken into 8 different units and still maintain the energy and vibrance of the larger piece.

“We live in an age where standing still for too long can kill organizations. This is the ultimate opportunity to gain the knowledge to stay on your toes, stay relevant and create sustained success.”

We developed the color scheme through working on the piece with Ben, and then used that to create the Catalyst card deck that would function as a central piece of My Amazing Team’s strategy.

A close-up of an Approach and a Tools card. Players place these cards out on a board to identify their business priorities.

Ben’s design was featured as a card back throughout, further tying the projects together.

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My Amazing Team
11/06/18

Midtown Annual Meeting 2017

The 2017 Annual Meeting, Midtown Alliance, Winter 2018

Image mashup created to show the stark difference between Midtown Atlanta in the 1970s and modern day.

Client: Midtown Alliance

Writers: Brian Carr, Ashley-Grace Jaberi, Sally Salado

Designer: Sarah Lawrence

Developer: Sarah Lawrence

For the second time, I worked with the awesome team at Midtown Alliance to craft a unique event experience for their 2017 Annual Meeting. We produced a timeline exhibit showing the neighborhood through the ages, a folded mailer, and the second edition of the annual progress report. There were so many historical photos in the progress report, we introduced an interactive slider to let viewers toggle back and forth through history.

Check it out here.

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Midtown Annual Meeting 2017
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