Exposure Bucks!

Exposure Bucks

Launched: Spring 2016

Client: Self

Scope of Work: Illustration

Every freelancer knows this struggle – "I can't pay you, but I can offer you plenty of exposure when this thing launches!" – this is a lie, meant to take advantage of struggling artists. I got so fed up with this concept that I wondered... what if you could pay in Exposure? With Exposure Bucks?

This design immediately went viral once released and sold out at Cotton Bureau. Ironically, it resonated so well with the creative community that it gets posted without permission about once a week since 2016.