Showcase Atlanta

Showcase Atlanta

Completed: Summer 2024

Client: Lexicon Strategies and the City of Atlanta

Scope of Work: Brand Design

Showcase Atlanta is a regional leadership initiative dedicated to maximizing the economic and cultural impact of major events in Metro Atlanta. By fostering local engagement, the program ensures that the prosperity generated from global events benefits residents and businesses alike. With a focus on legacy-building, economic development, and community inclusion, Showcase Atlanta positions the city as a premier host while amplifying its rich culture and history.

I designed the logo to reflect this vision, capturing the energy, ambition, and collaboration that drive Atlanta’s success on the world stage.