Holiday 2020 Promotion

Holiday 2020 Promotion

Launched: Winter 2020

Sector: Promotion

Scope of Work: Print Design & Augmented Reality

In the fall of 2020, I'd been stuck at home awhile. People all around the country were going through the same weird things related to the pandemic: lack of toilet paper, lack of yeast for all the new breadbakers, struggling with virtual work, and so many other things. I turned this into a board game for a holiday promotion, and mailed these cards out to folks on my newsletter.

As a bonus: this card was AR-enabled! If scanned with the AR feature in Instagram, all of the shapes popped up and began animating as you played your game.