The Midtown Muse, Fall 2020

Client: Midtown Alliance

Brand Design: Sarah Lawrence

Bot Development: Sarah Lawrence

In the summer of 2020, most people were still locked in their homes and unable to see friends and family – I worked with Midtown Alliance to develop an SMS text bot that would do a variety of things: tell jokes, give words of encouragement, and help you figure out what local business to support (given that so many had weird hours).

We also developed a series of banners and sidewalk decals as part of our rollout, to tell people about the bot!