The Swag Project, Racked, Fall 2017

Client: Racked

Writer: Eliza Brooke

Designer: Sarah Lawrence

How much swag do brands send the media in hope they’ll get covered? Racked staffers collected and collated all of the swag, offers, trips, and event access they were offered over six months, crunched all the data, and displayed it for the world to see.

Check it out here.