The Gender Equity Network

The GEN

Completed: Fall 2023

Client: CARE

Sector: Nonprofit

Scope of Work: Brand Design

I played a pivotal role in shaping the brand design for the GEN project. This encompassed creating a visual identity that encapsulated CARE’s mission to promote gender equity in factories and communities within the supply chain.

Through thoughtful design elements and patterns, I helped convey CARE’s commitment to collaboration, diversity, and innovation, ensuring that the project's branding resonated with their target audience. The visual identity I crafted became an integral part of how GEN represented itself and communicated its values to its members and the broader community.