How a Recipe Goes Viral on Instagram, The Goods, Winter 2018

Client: The Goods

Writer: Nisha Chittal

Illustrator: Sarah Lawrence

“About a year later, Roman hit viral success again, this time with a spiced chickpea stew with coconut and turmeric published in her column in the New York Times. Once again, the recipe went viral on Instagram and developed its own hashtag, created by fans: #TheStew.”

Check it out here.