What is Masterclass Selling?, The Goods, Winter 2018

Client: The Goods

Writer: David S. Rudin

Illustrator: Sarah Lawrence

“MasterClass burst onto the scene in 2015 with more star power than Love, Actually. Its pitch was simple: Famous people teach you about the thing that made them famous. For $90, you’d get access to the instructional videos and workbooks that made up each course. Students could also interact with one another and maybe their star instructor. Serena Williams reportedly invited one of her students to play tennis. James Patterson published a novel with one of his pupils.”

Check it out here.