Hey there. I'm Sarah, a versatile designer and art director based in Atlanta, Georgia.

Mapping the Stories of a City: TEDxUGA, 2013

I’m Sarah, a designer, illustrator, and strategist in Atlanta, Georgia. I’m the person you call who can inject a little weirdness into something traditionally pretty dry. People hire me to solve tough, design-driven problems, which can be anything from branding new initiatives within existing nonprofits, or figuring out how to translate complex regional planning terminology to the average layman.

In my 10+ years working as a designer, I’ve had the opportunity to design for a wildly fun range of formats, from editorial (Vox.com, Paste Magazine, Dope Girls) to internal research collateral (Facebook) to physical installations — and a few formats that didn’t really exist until I made them up. (Check out my Analog Vending Machine and data-driven Living Infographics.)

When I collaborate with clients like Facebook, The Atlanta Regional Commission, or Midtown Alliance, I can’t help but treat their projects like my own. I know, I know: “I just care too much,” right? But I genuinely enjoy making recommendations and pushing the parameters of the project to make the end result better than both of us initially thought possible.

It’s why I keep doing what I do, and it’s a big part of what makes projects come to life for the people who experience them, from the Buford Highway Eatbot to the Urbanism Field Kit.

Sarah Lawrence standing on stage with a microphone next to a brown podium, in front of an audience. Two TV screens on each side display images.

Sarah Lawrence, wearing a blue shirt and glasses, sits at a table with paint marks, laughing while holding a paintbrush in one hand and a jar of paint in the other.

“I just wanted to see if it would work.” - my epitaph, probably

A screenshot of a video with Sarah Lawrence seated in the corner, looking upward into the distance. Overlaid are the words 'Papyrus,' 'Comic Sans,' and 'Jokerman,' each displayed in its respective font.

As most of my friends will tell you, I also like applying my creativity to personal projects and following my curiosity down weird and interesting paths: building a “snack stadium” for the Superbowl, compiling a field kit about urbanism, and publishing a newspaper about creativity. I’m pretty good at coming up with hijinks, but I’m not quite so good at sitting still.

I’m proud to collaborate with a roster of clients that includes Facebook, Georgia Organics, and Central Atlanta Progress, and work across a spectrum of industries spanning tech to regional transit to local government.

My work has been featured in Fast Company, Quipsologies, 99U, and HLN (they called my snack stadium a “masterpiece!”).

I’ve led keynotes and taught classes for organizations like the Museum of Design Atlanta, TedX, and DesignMadison, and am always excited to hear about potential speaking engagements.

I’m a proud mother to two exceptionally good girls named Cocoa and Peanut, who keep me company at my desk, one recalcitrant former-porch-cat named Lernie, and many plants. I live in my hometown of Atlanta, a place that inspires me every day.

Want to work together on a project? Let’s talk.